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How small Swiss businesses can grow better through digital marketing
(2023)
-quality implementation of digital marketing posed significant challenges. In small businesses, time management was perceived as a particularly daunting task, leading to irregular execution of digital marketing efforts. Further, the utilization, analysis...
How to improve SEO of Laurea University of Applied Sciences and make Laurea known abroad?
(2021)
quantitative method through numeric data on Google Analytics and qualitative method through interviews with Laurea’s marketing manager and students to understand what factors needed to be improved in the SEO strategy. The results showed that quality content...
